A 'responsive website' is a website design that adjusts to a consumer's device smoothly and continuously giving the viewer the best experience of its design and content.

As the name suggests, ‘responsive’, means the ability to access a webpage on any device without compromising the way it looks - a responsive web design should flow well whatever the size of screen. Responsive Web Design allows your website the flexibility to change position, bend and fit into the screen making it easier for the user to read and use the website. Responsiveness in design means ‘responding well’ - in simple terms responsive sites are sites that 'respond well' - they look good and work well on all devices!

The general idea is to create a basic website and then build it up in such a way as to make it smartphone and desktop friendly. Using browser detection and mobile device detection combined with a device capabilities database, we can figure out if certain HTML and CSS features are supported by these websites. At Web Choice we create websites that have a responsive web design. We help you make your website unique by creating designs that work perfectly on all types of devices and screens. Our responsive web designs are UI and UX focussed.

We are living in the age of mobiles and tablets. Far more users are switching to mobiles for online searches and Google is built for these users. Google does not favour websites that have a poor browsing experience. The preference from Google now is towards websites having responsive web designs and this means higher ranking for these websites in the Google search. Responsive web design will always give you an edge over your competitors - but more importantly if your website is responsively designed you will have more traffic and better conversions!.

- Good customer experience and site usability. This leads to users visiting the site more often (which in turn leads to more leads)
- Higher Google rankings!
-Being mobile friendly (more than half of internet traffic now searches on a mobile!)
-Improved Search Engine Optimisation

Responsive web design
Uses just one layout for a web page and seamlessly adjusts to fit the device's screen The layout of the website is determined by the user's browser window Responsive web design depends on flexible and fluid grids
Adaptive web design
Creates different fixed layouts that adjust to device-specific screen sizes The layout is resolved on the back end and not by the user or browser Adaptive web design depends on predetermined screen sizes

A responsive user interface is a network of technology and design principles that are used to make a website function in such a way that it adjusts perfectly to any computer, mobile or tablet screen size. The basic idea with a responsive user interface is that you do not lose the exact purpose for which the website was made when a user is viewing it from a desktop down to a mobile.

Here at Web Choice, we are focused on providing websites that look beautiful and are security focussed - this is why we aim for a responsive design every time - we build high-quality responsive web designs that are UI proficient. Check out some examples of websites made for our clients using responsive web design. Kenwood Cookers Nursely West Country Windows London Attitude